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Online fundraising isn’t a fad.
As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Presidential elections have shown us the potential that exists.
These are facts that can’t be ignored.
Whether you’re using powerful online fundraising and marketing software or keeping it simple, it’s imperative that you take online fundraising seriously.
Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits.
1) Go Mobile, Now!
It’s estimated that mobile usage will surpass desktop usage within the year. That’s right – this year! Are you ready?
If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users.
Here’s a quick video to show you how.
Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. Make sure to set the date range back a year or two, so that you can look at the trend over time. You’ll likely find that mobile traffic to one of the most important pages on your website has grown significantly.
Expert Tip: Boost online fundraising performance with donation forms that work well on iPhones, Androids & Blackberrys. [Tweet It!]
2) Grab People’s Attention
You probably spend a lot of time driving people to your website, but visits don’t equal dollars!
Once you have people on your website, it’s important that you draw their attention to your “donate now”
To read more, click here
Prepared by Frank Bary, director of digital marketing at Blackbaud