There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that "response and...
    Online fundraising isn’t a fad.   As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. Online fundraising has also proven to be an extremely...
  Louise Driver shares some key tips for improving donor communication, and the importance of ensuring communication with donors is right from the prospecting stage, through to the project application process, to thanking donors and...
  Fundraisers are missing revenue opportunities by failing to keep up with rapid changes in the nation’s demographics. Minorities are often overlooked by charities soliciting donors, and the appeals they do receive are seldom geared toward...

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